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Articles by Mike Anson

Mike Anson

Senior Editor

Mike Anson is Editor-in-Chief of Styling & Performance magazine. He has road raced in Sports Car Club of America competition and in production-based race cars (the infamous Playboy Cup series). He has participated in off-road racing, including the Baja 1000 and the Mint 400. Mike began his journalism career at Road & Track magazine, followed by a stint at Four Wheeler Magazine. He then handled the start up as the first Editor of Petersen's 4Wheel & Off-Road Magazine. Eventually he moved to Petersen's flagship publication MOTOR TREND as Editor-in-Chief. He worked in public relations for automobile distributors Hyundai and Suzuki.

Articles
Job Search Tips
March 13, 2008

There are three major components to a successful job search ? focus, determination, and persistence. To get the job you want you must narrow the search to a specific type of job, define the skills and accomplishments that set you apart from the rest, and keep at it until you land the job you want.

Resume Writing Rules
March 13, 2008

When job seeking, a well-written resume is your first step toward the all-important phone call and job interview. Since you will be seeking a position in the automotive industry, it?s important you customize your resume to this particular market. Here are some tips to help you write a job-winning resume.

How to Optimize Online Advertising
March 12, 2008

How to Optimize Online Advertising. All advertising is good, but not all advertising is efficient, warned Doug Dwyer at the Off-Road Impact Conference Sessions in Anaheim, California.

Off-Road Business Releases Third Annual State of the Industry Report
March 7, 2008

Off-Road Business, a sister publication to Advanstar's Styling & Performance, has released its third annual State of the Industry Report. Off-road Group Director Jim Ryan spoke at an industry luncheon at the start of the 2008 Off-Road Impact Trade Show and Conference held March 6-8 at the Anaheim Convention Center in Anaheim, California and gave attendees what he called a "Reader's Digest" version of the report.

Sideways
February 1, 2008

Automobiles designed and built in Detroit, Tokyo, or even West Germany are pretty good and improving; however, the innovative, entrepreneurial U.S. aftermarket can always make them even better.

MPMC Media Trade Conference
February 1, 2008

More than 100 manufacturers were set up in the Embassy Suites hotel in El Segundo, California, January 22-24 for the annual Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference and Styling & Performance was there to cover the action.

BORLA ADDING MANUFACTURING CAPACITY IN TENNESSEE
January 23, 2008

LOS ANGELES - According to Chris Kaufmann, PR/Motorsports Manager at Borla Performance Industries, the company is in the process of moving some manufacturing ?cells? to their new facility near Johnson City, Tennessee. Borla Performance Exhaust recently purchased a 330,000-square-foot plant on 10 acres there.

Diesel Kicks Gas
December 1, 2007

More than 50 percent of the vehicles sold in Europe today have diesel engines. Sure, some of them are tiny little cars with tiny little diesel engines designed for the ultimate in fuel economy. But some diesel powerplants are fitted into premium luxury cars from BMW and Mercedes-Benz. These are not tiny, low-powered engines. They are, in fact, performance diesel engines that deliver adequate horsepower and incredible torque without excess noise or smoke.

Future Trend: Auto Electronics
December 1, 2007

According to Velle Kolde (pronounced cold; the "e" is silent) of Microsoft, the vehicle of the future will be digital. He predicts that 80 to 90 percent of future vehicle innovations will be in the field of electronics.

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