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Articles by Tom Morr

Diesel Market Power

October 2008
By:Tom Morr

Although the light-duty diesel aftermarket has existed for decades, the segment didn't explode 'til this millennium. Manufacturers and enthusiasts discovered enormous potential in late-model, computer-controlled Detroit Three oil-burners. Diesel vehicle sales shot upward; aftermarket manufacturers and install shops spread like kudzu taking over Tennessee.

Bestop

May 2005
By:Tom Morr

Living up to your company's name is a constant challenge when it includes the word "best." Knowingly or not, Bestop founder Tom Bradley set the bar high when he created a company bent on producing "The best Jeep tops you can find" in 1954.

Selling Beadlocks

March 2005
By:Tom Morr

Beadlock wheels are mandatory gear for hardcore off-roading. Whether crawling over boulders, clearing a mud pit or blasting through the desert, no self-respecting master of his terrain is caught without beadlocks.

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