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Specialty Market News
Source: Motor Age

U.S. team for women-only Moroccan race running on BFGoodrich tires

March 18, 2010

BFGoodrich 33-inch all-terrain tires are adorning the Hummer H3 being fielded by the U.S. Gazelles race team for the March 13-27 Rallye Aicha des Gazelles in Morocco.

Source: Motor Age

Hankook kicks off pro and grassroots racing incentive program

March 18, 2010

Hankook Tire America Corp. is encouraging amateur and professional racers to put its competition tires to the test as it rolls out a new promotional rewards campaign aimed at several circuits.

Source: Motor Age

'Living' Yokohama trade show booth rooted in company's 'green' tires

March 18, 2010

Ah, it?s the wearin? of the green right now ? but Yokohama is taking a sustained approach to its environmentally focused tire engineering and manufacturing initiatives by presenting a ?living wall? of natural plants to highlight its trade show booth displays.

Source: Aftermarket Business

Federated to sponsor ARCA races in 2010

March 17, 2010

Federated Car Care will be the presenting sponsor of two ARCA races in 2010: the ARCA 200 at the Toledo Speedway on May 23 and the Southern Illinois 100 on Sept. 6 at the DuQuoin State Fairgrounds in DuQuoin, Ill.

Source: Aftermarket Business

2010 VORRA Series kicks off at Prairie City

March 17, 2010

The opening round of the 2010 VORRA series is this weekend March 20-21, 2010 at Prairie City, CA. VORRA, the only organization to offer both short course and desert racing, kicks off its seven round series with a short course battle at the Prairie City OHV Park in Folsom, California.

'The Spoken Wheel' Campaign Gives Voice to Nation's 'Deceased' Hubcaps

March 17, 2010

Miami-based The EZ Street Company today announced the launch of "The Spoken Wheel" campaign, an engaging direct mail program designed to focus attention on the poor state of the nation's roads and serve as a call to action to federal and state governments.

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