Source: Aftermarket Business
 November 4, 2009
By:Tschanen Brandyberry
LAS VEGAS ? The road ahead is laying out in more than 10 miles of track for Fras-Le. The company, which focuses strongly on its global reach, next month will open its new proving ground in Brazil. According to CEO and Director of Investor Relations Daniel Randon, 18 types of tracks covering 10 miles will be key for the company. Not only will it be able to test its many passenger and commercial offerings.
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Source: Motor Age
 November 4, 2009
By:Tschanen Brandyberry
LAS VEGAS ? As the economy keeps changing, today?s shop owners need to make sure not only are they looking forward, but they have plans in place. From their people to their business methods, today?s shop owners need to be prepared to change with the changing times, says Larry Edwards, president of Edwards & Associates Consulting. It starts with you, who needs to be prepared to offer new products.
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Source: Aftermarket Business
November 3, 2009
By:Tschanen Brandyberry
LAS VEGAS ? With 70 years of experience behind them, Liquid Wrench is reformulating some it its products and pushing out information through the Internet. Mike Guggenheimer, vice president of marketing, says the company is boasting a new Web site, www.liquidwrench.com, that features new search functions and more specific application videos that are tailored to technicians? needs. By implementing these new functions as well as a new texting feature, Liquid Wrench is hoping to reach more end users with more specific content.
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Source: Aftermarket Business
November 3, 2009
By:Tschanen Brandyberry
LAS VEGAS ? Heading into 2010, Tenneco has its sights set on continued coverage, some specific models and a new warranty. Monroe shocks is pushing its covers in the coming year, including pressing its first to market and late model applications, says Bill Dennie, director, Ride Control Channel Management, Tenneco. The company also is going after Kia and Hyundai for 2010 as part of its coming 160-plus new SKUs.
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Source: Motor Age
November 2, 2009
Jack Frost has already made an early visit in parts of the country, surprising plenty of motorists ?and some football fans? not yet prepared for the challenges of inclement weather, according to Tire Rack, which has issued advice aimed at helping drivers cope with winter conditions.
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Source: Motor Age
October 30, 2009
By:James E. Guyette
Firestone Complete Auto Care is launching Together For Life, a student video competition aimed at addressing hunger issues among American senior citizens in coinciding with a Meals On Wheels partnership among the tire maker?s retail outlets.
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