Littelfuse unveils multiplex wiring harness for automotive aftermarket October 10, 2008

Littelfuse, Inc. introduces the ISIS Intelligent Multiplex System, a solid-state electrical system that eliminates tangles of wire, slashes install time in half, and gives auto enthusiasts complete control over their cars? accessories.

SMP adds training program Web site October 10, 2008

Standard Motor Products, Inc. (SMP) has added a new training section to its Web site to provide a resource for both counterpeople and technicians.

NASTF promotes SDRM to industry at fall meeting October 10, 2008

In addition to the SDRM update during the meeting, a training panel discussion will outline the various training information resources available to the aftermarket.

Century Truck Caps sports new logo October 10, 2008

Century Truck Caps, a division of the Truck Accessories Group, LLC (TAG) will present a new logo at SEMA 2008.

Dorman adds OE interchange feature to Web site October 10, 2008

In response to customer demand, Dorman Products, Inc.'s Web site will now allow users to search for the parts they need using the OE part number.

Marchex to perform call tracking, analystics for Mitchell 1 repair shop clients October 10, 2008

Mitchell 1, a leading provider of full-service marketing and business solutions for automotive repair professionals nationwide, selected the Marchex Digital Platform Group ? a local search and advertising company ? to provide call tracking and analytics for its products and business solutions used by automotive dealerships and aftermarket service providers across the United States.

Berg Auto Supply celebrates Customer Appreciation Day October 10, 2008

Berg Auto Supply, a Federated Auto Parts member in Fargo, N.D., recently held its "Customer Appreciation Day" on Sept. 11 and once again set an attendance record for its annual "thank you" to its customers.

StopTech turns to forged calipers for its aftermarket brake line October 9, 2008

StopTech has switched from calipers cast by either gravity or high pressure to forged calipers across the entire aftermarket product line including big brake kits.  

APA treats customers to weekend at the races October 9, 2008

If you know NASCAR, you know being in the garages during practice or on pit row when the race starts is a luxury few fans get to experience in their lifetime. But, that?s exactly what the winners of the Professionals? Choice Auto Parts Weekend at the Races Sweepstakes experienced during Race 3 for the Cup at Kansas Speedway.