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Source: Motor Age

Four Seasons keeping techs cool with new sweepstakes

July 2, 2009

Four Seasons announces its ?Cool It? sweepstakes for service providers and professional technicians, running through Sept. 15, 2009.

Source: Motor Age

Yokohama's orange-infused tires hit the market

July 2, 2009

Tire dealers across the U.S. this month will start selling the world?s first orange oil-infused passenger car tire, Yokohama Tire Corporation?s dB Super E-spec, which is composed of 80 percent non-petroleum based materials.

Source: Motor Age

Youths taking to Texas Motor Speedway thanks to Auto Mission

July 2, 2009

Auto Mission will be taking six young men from McFadden Ranch to the Scion Drag-n-Brag event at Texas Motor Speedway this summer. Participating youth will be doing community service activities by assisting Texas Raceway Ministries Chaplains. McFadden Ranch is a Texas Youth Commission (TYC) facility.

Source: Motor Age

Hankook renews musical partnership

July 1, 2009

Hankook Tire America Corp. recently renewed its promotional partnership with New Jersey-based Eyeball Records, to supply musicians from Eyeball Records with new tires for their touring vehicles when the bands hit the road.

Source: Motor Age

How repair shop customers spoil

July 1, 2009

The Banana Theory differs in all its various forms, but always deals with the same problem. How do businesses sabotage their own ability to sell their product buy not paying attention to the customer? This shows its face in the automotive repair shops with hurrying the customer who wants to wait for his car out the door by promising a finish time.

Source: Motor Age

Hornish Jr.'s crew chief wins MOOG award in rain-shortened race

July 1, 2009

Travis Geisler, crew chief of the No. 77 Penske Truck Rental/AAA Dodge Charger driven by Sam Hornish Jr., mastered highly variable track and weather conditions in helping Hornish post his fourth top-10 finish of the NASCAR Sprint Cup season during the Lenox Industrial Tools 301 at New Hampshire Motor Speedway

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